Yamamoto Honke was founded in 1677, one of the seven famous waters of Fushimi, at the present location where Shirakikusui springs. The owner has been named Genbei for generations.
The battle of Toba-Fushimi, which broke out in the middle of the night of January 3, caused enormous damage to the town of Fushimi. The existing head office was rebuilt the same year.
Fushimi is located inland, and since goods were transported exclusively by water such as the Go River and Takase River, it became known as a famous brewery next to Nada after the Meiji era.
A nationwide boom with “Mother, full, yaka”
The TV commercial featuring Junzaburo Ban, a popular comedy actor, had an impressive phrase, “Mother, full, yaka,” and evoked a “sacred” boom nationwide.
He developed pure yeast preparation and received the Eda Award, the highest honor in the brewing world. “Genbee-san’s Oni Koroshi” was born and has been well received for its refreshing taste.
Yamamoto Honke opened the main store of “Torisei,” an izakaya where you can easily enjoy sake and delicious food sent directly from the brewery.